Originally from San Francisco, CA - Jerad has developed his craft as a director and cinematographer to include his natural attraction to flow, rhythm, and aesthetics
Originally from Santiago, Chile - Sophia chooses to use documentary photography and film to showcase her passion for family lifestyle, philanthropy, and travel.
Jerad and Sophia are the founders of Picaflor Films - currently based Haiku, Maui, Hawaii. They have been creating together since meeting at Brooks Institute of documentary film and photography in 2013. Now married, they're seeking projects to create together that feel aligned with their core values. The intention of this company is to highlight the nectar of life through positive, impactful, and cinematic storytelling. We focus on projects that showcase social good, environmental solutions, healing modalities, revolutionary movements, transformational culture, and love stories. They produce all their projects in-house, from concept to completion, alongside their valued clients.
En español, picaflor means hummingbird. These animals were chosen as their brand totem, as a symbol of joy, happiness and love. They help awaken us to the beauty of the present moment. Always actively seeking the sweetest nectar, they remind us to forever seek out the good in life and the beauty in each day.
Picaflor Films is currently developing concepts for feature length documentaries, docu-series, and original content for their channel. They welcome collaboration opportunities, and partnership proposals. Thanks for learning more about us!